Don’t Hire an Intern to Manage Your Social Media Presence

Social Media is a Marketing Tool: Why would you let an intern manage your brand?

Interns can and often, leave.

Do you want an intern taking your core values and best practices with them to their next real job?

Here are four reasons why you shouldn’t hire an intern.

The way we think about and use Social Media changes everyday and these posts were written over a year ago. That said, this is one of the few things that will remain constant for social media: Don’t hire an intern to handle your Social Media.

Social Media is a conversation, one that you as your business/brand, need to own.

Who better to tell your story – how you got started, why you’re so passionate about what you do, why people should trust you, why they should work with you etc. – than you?

So…

Social Media is not as difficult to understand as you think it is.

If you already have an online presence, then chances are you already know how to use several Social Media tools.

In as little as a month, you can learn how to accomplish your online goals in about an hour a day.

The Social Media Agenda is for health coaches, direct marketing farms and artisanal food brands looking to increase their online visibility and connect their onground marketing efforts without breaking the bank.

I’ve spent much of the past 15 years talking to people online and in person about why they should volunteer, donate, participate, buy, or otherwise engage in X meaningful project I believe in.

I’ve also spent a lot of time getting to know and understand what really motivates people to consider a brand or cause. I’ve taken that information and compiled it into a cost-effective how-to for health coaches and food and ag professionals who don’t have a lot of time and money to spend marketing their business, but understand how vital it is to market their business.

Are You Ready to Stop Wasting Time Online and Increase Traffic to Your Site?

The Social Media Agenda is a comprehensive strategy for building your Social Media presence across Social Networks like Twitter, Facebook, Foursquare, StumbleUpon, and Digg.

Every week you will receive

the most relevant news stories for your brand
recommendations on who to follow online
tips for attracting and engaging followers
personalized tips for growing your niche.

The Social Media Agenda will help you

→ identify your marketing goals
→ increase your Social Media Literacy
→ manage how much time you spend online
→ engage your target audience
→ choose the most relevant articles, websites, and other resources to position you as the go-to in your industry
→ help you increase sales

About Me:

I’ve studied all the major dietary theories at Institute for Integrative Nutrition and work with individuals, groups and organizations to reclaim food and health and build -based food systems
I’ve held customer service positions in foodservice and the arts, uniquely positioning me to understand the nuances of consumer behavior
I’ve managed three farmers markets serving a wide demographic in NYC
I am a core member of Bed-Stuy’s Community Supported Agriculture (3+ years)
I was accepted into LEAD NY, a leadership development program for Food & Agriculture professionals
I’ve lead cooking demos at farmers markets and in-store demos at high end natural grocers and specialty food retailers

All of this, combined with years of building a successful part-time health coaching practice and committing to self-study of new and traditional marketing, gives you the advantage you need to be successful.